There are times I go into the fabric store and just don't see anything I like and then there are other times I think I'm trying to buy out the store. There's 3 LQS shops within a 20 mile radius (God bless them!) and each has a different specialty. Some days I'm into the more traditional, and some days I'm into more bright lines.
It may help if you try some different shops to see the different lines and examples of those lines. Many times I've thought why would anyone buy that fabric only to see it worked into a beautiful quilt. It took me seeing it used verses me thinking of a project to get the beauty of fabric.