I have a Bernina and I do have the habit of saying how great it is. I also have a 1940 Featherweight that I tell everyone that will listen that this is my favorite machine. I also have an old Kenmore that I use and am not afraid to say that it makes a good 1/4 inch seam. I think when we talk about our machines/tools it is just part of being a quilter. I also know that not everyone likes or wants a Bernina so use and talk about what works best for you. We need to let those "negative" comments roll off our back and QUILT.