As a pattern designer I think the 40 dollar price is reasonable for a quilt with so much applique. It takes time to develop not to mention the printing. As everything in this world prices keep going up. Add bagging and the UPC code prices. Well that price is not really out of the ballpark. I know many will say it is the price of doing business and the price should be lower. I challenge you to design a pattern and get it printed. It is not as easy as it seems. I like Bunny Hill designs and feel her prices and patterns are spot on. Glad we could find the pattern for you! Enjoy the Day! Luann