I have yet to find it in CA. I contacted the manufacturer online the latter part of last year and they told it was discontinued. Then I read posts that it still can be bought on the east coast. Maybe they are getting rid of the stock by selling it in the east and not on the west coast? We can't get the same stuff here as the east coast. Had to have my grocery store special order yellow rice for me for the longest time. Now, 33 years later, they stock it. Took them long enough! I know Hellman's and Best Foods are the same product, just different names. Something to do with east/west laws?