I went through this very same debate before settling on the 2010Q in favour of the Exceed. I think it is a matter of deciding why you are buying a new machine and what you want it to do. I have yet to find the perfect machine that does it all. Most machines are better for some things than others. For me, I really needed a good quilting machine with more space. I didn't need more alphabets or fancy stitches as my Husqvarna did that well but did not have the extra harp space. The two machines you are considering are quite different. The 2010 is not computerized and is a fast, powerful machine that does not fuss about thread, needles and tension. It sews through multiple layers without complaint and has heavy duty feet. The Exceed is a computerized machine and does not have the larger harp size. If you already have a good Bernina, the Exceed may be more of a duplicate than an addition.