I sell "my little ponies" at anime conventions for $65. It is what my time is worth, because I hand-embroider the eyes and cutie marks. DO remember the cost of your time. I give myself $10/hour. Just went to a lecture on craft selling which was very helpful. Some of the biggies are to make specialty items for specific venues, package like a gift with a printed story for animal figures, have an obvious logo and contact information on a card with the item for future orders.