Ah yes, I remember when it was .99yd also...wish I had gotten more of it, especially the off white/ecru.
I LOVE to use it as batting for the kid's quilts, it just seems softer and lighter weight than the Warm and Natural that I usually use (and of course less expensive!). Just be sure to launder the flannel first incase of shrinkage, then use it as batt.
warm quilt hugs, sue in CA