No, you are not suppose to sell it. That being said I have sold a few Texas AM bags and quilts I have made. Worst thing they can is send you a cease and desist letter telling you to remove anything that you are listing for sale on your site with their trademark. IMHO, and I know many will disagree with me, I bought the fabric and I will do what I please with it. If that means making a quilt or bag and making a small, small profit then I will.