I have used some for doll quilts that the guild I belong to supports Head Start in our area. If I was making a keepsake quilt I don't believe I would use it. Great fabric is thick and soft. WalMart's fabric is really not the best fabric but if you are on a limited budget it would be fine. If you really want long wear and wash quilt I don't know that I would want to put a lot of time and work into something that might not last as long. Everyone has their own opinion. It is true that a lot of their fabric looks like others that cost more else where. Just my opinion.