Non-quilters are not ignorant. They are naive. I'm sure we've all had relatives who've posed the question "Would you make me a quilt?" Like it was just something we could snap our fingers and complete. Once you draw them in and inform them, they change their tune just a bit.
That man can get those $75 quilts. We all know they will not stand the test of time or be made with quality fabric. You may chose to inform him that there is a difference in quality, just as there's a difference in bedsheets or towels, all depending on where they're purchased from.