With so much bedding from over seas being sold as 'quilts' Americans expect the same pricing. I think the population of folks willing to pay for quality is shrinking. A foreign quilt may not last as long but people buy what they can afford today, looking for longevity in any product is becoming rare due to the economy and a throw away society. You should not come down in your price. Customers like that could be difficult throughout the process. What if he were one of those people who try to not pay in the end because 'it did not meet their expectations'? You have to at a minumum get your costs back. Just mho.