it would depend on where -on line- it is not the same as you will find in good quality quilt shops. but if you find a shop that offers 'lesser priced' cotton fabrics you may find it there. it varies on line just like in stores- but if you know the fabrics an on line store carries you will be able to choose ones that are nice. I love kona solids- but I don't buy them from Joann's (or pretty much any other fabric) I occasionally shop there for tools, notions, books- when I need something right away & have a coupon. when visiting on-line shops read the customer comments and ask around to find out how their fabrics are- or contact them and ask for swatches- some places (like fabric.com) offer swatches so you can check out the fabrics before committing to any real amount.