They were demo'ing it at Hancock fabrics on Sunday. It was on sale for 7.49 for a very small can compared to the Sullivan's adheasive I was buying for 7.49 a can during their notions sale. I looked at the owl applique they had used it on. I raised an edge to see how stiff the fabric was and how well it was stuck. The whole owl head came off the applique! Perhaps they were still working on that piece...