I bought my Continental iron from Amazon for $14.99. It depends on the store and how many they have in stock. I also bought one from alwaysfreeshipping on sale for $19.99. I keep list of all the items I want and the regular sale price and when I find the price under the sale price I buy it. I very rarely pay regular price for anything if I'm not in a hurry to get one. I have an Amazon wish list app and get notices when the price changes.