Old 09-16-2013, 07:28 AM
  #36  
leighway
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Join Date: Apr 2011
Location: N. Atlanta, GA
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Here's another point of view....suppose you own a sewing machine company and it comes to you through marketing research that quilters, one segment of the sewing population want/need larger throat area. How much is it going to cost you to re-design, re-tool and manufacture the newer model? How long will that take? What are your current profit margins? How many people will you need to pay for the project? HOW MUCH WILL THIS CHANGE COST? Now, how interested are you in making this change when you're not really sure that many people will buy your machine? Bernina took a big gamble with their machines and followed up with a BIG pricetag and HUGE marketing campaign and I wonder how successful it's been? Have many of you gone out and bought the $10 THOUSAND dollar sewing machine? It's good to wish, want and suggest. I don't think it should move into criticism until you consider the business side of the equation. As with so many other issues in life, think about it more deeply before you rush to opinion.
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