It does matter to me...somewhat. I love the shops that are neat and well organized and especially like the ones with beautiful displays and antique furniture, etc. It just makes it more pleasant/fun to shop in if it's appealing to the eye. Of course, I'll go into just about any quilt shop no matter what. If it's in chaos, I just won't spend as much time there as in others. If it's dirty and smelly, I will leave right away.....although I have to say those are rare shops, at least in my experience.