I can't tell you how many folks end up in our shop with one of those clunkers from Wal-Mart that needs serviced. They are NOT the same machines. And our shop does NOT charge MSRP! Customers can get a chance to try the machines, compair features and have someone show them how it works. Not just pick up a box and head to the checkout. If we disregard the expertise of dealers who know and service their products, someday they'll all be gone and we will only have Wal Mart.