I buy from Walmart, Hancock, and we just got a JoAnns. I saw the same fabric at Hancock & JoAnns that I bought from Walmart, and instead of $4.99 yard, it was $9.00 yd. In our city, a lot of the better fabric stores went out of business, and we still have small quilt shops usually associated with a Sewing Machine Dealer. I've been sewing all my life, (I'm 53) and remember when all fabric was pretty much the same on the back as the front. So now, the newer stuff seems lower quality although the price is way up. A lot of fabric, you are paying for the designers name attached to it. But you still, as everyone has said, need to feel and look at the weight etc. Some fabric is starched down to make it seem thicker. As Mitch's Mom said - consider who your making it for. I'd rather someone cuddle on it and wear it out, then it sit in a closet shelf.