It is true!! I went the the shop the other day - I've been stumped on what to use for a sashing and setting squares on a scrappy quilt -- Id tried everything I had at home. I pulled a couple of bolts of fabric and said in a loud voice - I'm looking for sashing and setting square fabric and would appreciate any and all help picking it out. There were people coming from all over the store - we all pulled and auditioned fabric! Finally I found what I needed. I love all the help I got!!