Even if you only value your time at $10/hr, the cost is probably too high for many people. The time for piecing the top for my Avatar was 7 12 hour days, or 84 hours. That would be $840 plus the cost of materials, plus the cost of quilting, plus the cost of designing the quilt - hours of research trying to find something I wanted to make, giving up, designing my own, calculating the width of the cuts, the yardages, which I never tried to calculate.