I used to use the coupons when the kids were home. Back then you could get coupons for whatever and it was usually something we used. My kids knew they didn't get any treats if they didn't have a coupon for it. We would always go on Monday or Tuesday because that was couble coupon day and also they had a lot of fresh food in then. also did the rebates and all. Till there got to be too many faking receipts and all. then I quit. Just 2 here now- DH and me and we don't buy that much at the store anymore.