I planned a booth at a craft show. Instead of selling gifty things, we sold gift wrapping things. Not at all expensive wrappings and present decorations but the kind of things that everyone would like to have for "ooh, isn't that pretty" present presentations. And miles and miles of assorted bows. Primarily red velvet.
We dressed "Christmas" and we talked to the people who stopped at the booth and we showed them things. And we smiled and laughed and wished them a Merry Christmas. Phoo on politically correct.
Note: we made as much as everyone else at the fair combined.
Pat