I got the brother 770 last Christmas. I bought Sew What Pro and love it. I did the trial versions of different digitizing programs including embird, and without a doubt sew what pro was the easiest. It def does everything (and more) that I want. I've used it for labels, adding words to a design ect. I also think their customer care is fantastic. They have a yahoo group and the moderators (from sew what pro) respond very quickly to any questions. I also bought sew write (same company) but haven't had much of a chance to play with it yet but so like it a lot also.