I think that valuing a quilt has to do with upbringing. I gave my neice a quilt for her wedding this summer. She was SO appreciative. Her brother came to our place for Thanksgiving and joked it was to "butter me up" for a quilt of his own someday. It has to do with being taught appreciation by my sister.
I never gave a quilt to my first DIL because I knew she didn't value such things. When they divorced my son got the wool quilt from an Aunt because HE valued it.
I won't even consider giving a quilt to someone without knowing their appreciation level. My son's best friend got one of my quilts. Even tho his mom didnn't sew or quilt, he had watched me through his youth making them and knew that this was just not any ole' gift.