It is PFD (prepared for dying) and NO this is not pretreated for printing images on fabric with your printer.
Every manufacturer of fabric pre-treated for image printing has different instructions/requirements. I have used different ones and have had mixed results.
I have also pre-treated my own fabric using Bubble Jet Set.
Regardless of which you use, the image WILL fade with washing and depending on how often you wash it could fade away completely. I had this happen with some labels that I had printed on pre-treated fabric.