Many quilt shops closed because people can't or some won't pay bloated prices. Don't believe me...look how we flock to a good sale...favorite quilt shops left in the exhaust of our cars as we are taking off. it's something my Grandparents knew in their country store. They charged a SMALL percentage over the cost of lunchmeat. My grandparents sold more lunchmeat at lower prices = more people... than the in town deli owners ever dreamed of. The new deli changed hands repeatedly. My grands got old in their country store and retired with the money they made by not price gouging their neighbors. Its really simple but people like to project what they could make...not what they will make when they price gouge...Especially since its a pleasure craft now, not a necessity anymore. Jenny Doan figured it out; it made her a quilting household name. 1000's of bolts has the right idea too. lower prices = more customers. The more you sell, the more you make, just like Gramps did.