I agree that online shops seem to be better about straight cuts and they tend to be a bit more generous on the measures too. I have a friend who had an online shop and her comment was that it was in her best interests to have the customer happy the first time -- it cost her time and money to deal with returns and re-cutting and reshipping. It's too bad that more brick and mortar stores aren't more aware of how their stingy or poor cutting affects their bottom line -- it's short sighted, and bad business to be so penny pinching over an inch or two of fabric that they lose sales entirely.