I do think of my quilts as family when I make them, then, when they're done.....bye bye!
If I use a particular pattern or kit, I use that name on the label. Otherwise I say something boring like "Blue Sampler" or "Quilt for R" (that one was for a little boy named Roan and I didn't know how to spell his name at the time. In fact I didn't know him personally.)
I guess the oddest name was "Don't Drink the Koolaid" which was a very purple/lime green creation. All I could think of while working on it was "I sure could go for some grape koolaid"!