Yep, my family discuss this a lot. The cardboard roll has become larger too. They have cut at least an inch off of the tp. Gripes me! They think they are fooling us. Coffee, flour, tp, candies, everything is that way. I used to be able to feed 4 of us on one can of green beans. Now it takes 3. And I called the co. on it. All the good it did was I got a coupon. Well, I have more than green beans. LOL