Yep....I've been watching the "toilet paper scam" for years........double rolls are now smaller than the original standard roll of years gone by.
It really is an insult to my intelligence when I read "Twice as much for the same price blah blah blah".
I have noticed that they not only are gettting shorter as the first poster points out but the roll of cardboard itself is now wider. Just can't win can we!