Scott toilet tissue did that a few years ago. Then I noticed that the Glad wrap is shorter also - very irritating as I have large plates and it is hard to make the wrap cover from edge to edge. Then there's all the food items - tuna used to come in 7 oz cans; now it is 5 oz. Ice cream used to be half a gallon; now it is 1.50 quarts. And it goes on and on.