My problem is when I can take a two mile drive and find the exact same bolt of fabric for two to three bucks cheaper. I have two stores that have insane pricing compared to the other local competition. One of my lower cost stores even expanded recently and their prices stayed the same though we all expected them to go up. I know I pay more in a local store, and I'm ok with that since I save shipping, handling and I can have it right now. Plus being able to wander a fabric store is one of my favorite things. I just don't like the two stores who keep raising their prices thinking it's going to make us all want to shop there more.