Brother/Babylock is the easiest to navigate and the quality of the embroidery is impressive. I've had a Viking Diamond and a Pfaff Creative Vision - hated the Vision and the Diamond just was too hard - B/B has all the bells and whistles and still is intuitive. Don't buy anything until you sew with it. I've been embroidering for many years, so when I say it's hard I mean it is just easier to do with the B/B