I see where people claim to have negotiated a better deal through a lower price, or extras thrown in, and maybe that worked for them, but in Houston, I've yet to find a dealer that will negotiate. About the best you can do is try to get them to match another store's price, and even that can be difficult sometimes. One dealer wanted me to bring in a full written quote with what the price included (even the stuff that was in the box) and signed by the owner of the shop that gave me the quote. In other words, we're going to make you jump through hoops to get a better price. It's maddening.