I did not buy my Accuquilt cutter from them but most of my dies I bought from them because they usually have the best sales. You can also get an additional 10% off in store if you sign up for their VIP card. If you belong to a Quilt or Sewing Quild you can get the VIP card. There may be other ways to get a VIP card but I know you can get one if you show your Guild card.