It's a big show held at the Santa Clara Convention Center. Lots of women book hotel rooms and stay for a night or two, especially if doing workshops and there are quite a few of those. I'm only about 35 minutes south so go with a gf for a long day and always leave exhausted, overstimulated and happy. Love seeing so many quilts and from distant lands. Oh and lots of vendors to enjoy. Always find something I need (wink) or want. We look forward to going every year, at least ten years now. Don't know what your other choice is but this one is a winner!