peaceandjoy

I didn't notice any advertising in the first issue, and haven't even had time to look at the second issue.

As it was sitting on the table next to me, I just picked up issue #1 and flipped through it. I still see no advertising. Yes, each pattern calls for whatever precut. But nowhere does it say "(precut) from MSQ." Many pattern designers/publishers who also sell tools list them as the one to be used. Fons and Porter also always call for their ruler when in reality, any brand ruler with those markings will work.

A newer quilter may believe that if a specific tool or ruler is listed, that is the only item that can be used. However, after quilting just a couple of things, I think most people will realize that it's just branding - and chances are that they have a tool that will do the job. You can get buy with the bare bones - one or two different rulers, or you can get different ones that are easier to use. A 6" x 24" ruler has scads of markings for angles and measurements, so you don't HAVE to get different sizes. But many, if not most, of us will have different sizes to make the job easier.

From Webster's: 1. a paid announcement, as of goods for sale, in newspapers or magazines, on radio or television, etc.

Is a cookbook that calls for ingredients is considered advertising? Or because the publisher doesn't also sell those ingredients, is that not considered advertising?

Either way - we all know that you will need materials to make things. Whether those materials are fabrics or flour, making something from nothing isn't going to happen. Personally, I rarely buy pre-cuts, unless I specifically want a little of each and every fabric in a given line. But the patterns that Jenny puts together are easily understood and the publishing is gorgeous.

Mistakes? The first issue had an unfortunate number of them and my guess is that, having realized that, Jenny and her team will be more careful of proofing and editing in the future. The Jo Morton Little Women's Quilt Club that is just wrapping up had 6 patterns that had errors in them - some acknowledged on her website, some not. For somebody who has been publishing patterns for years, that really surprised me.

If it said "Jellyroll purchased from MSQ" or there were a separate block of text on pages that announced that they sell precuts and tools, as you would see in most any magazine, to me, that would constitute advertising.