My scratch off was only 40%. I went to JoAnn's to get a skirt pattern for the summer. Decided it would be cooler here in Texas to wear skirts than even shorts. The pattern was marked with a price of $15.95 and then it was 40% off of that. I was shocked at the price but since it had been so long since I had purchased a clothing pattern, I thought this must be the going rate. I went online when I got home to Simplicity to read how to fit the pattern correctly and was surprised to see the same pattern on their site listed for less than what JoAnn's sold it for after the 40%. And it was Simplicity's regular price. This proved what I have suspected for awhile that JoAnn's lists their merchandise quite a bit higher than other retailers and then discounts them. They need to make money to stay in business so it's not that I'm faulting them, but the coupons are just a marketing tool to get folks in their stores.