Citrus County Quilter - thanks for taking the time to share all of those details. So it may not sound illegal but I'm thinking it's not a good business practice. There are probably a lot of people who think like I do and simply won't buy a die or as many now; I have seen some good 30, 40, 50% sales in stores and on-line. Unless I were really desperate, I wouldn't pay $40-70 and more for one die that will only occasionally be used. When Accuquilt runs a sale I've always been able to find what I want cheaper elsewhere. I'm glad I have purchased most of the basic ones I'd want already. I've seen some comments from people who were considering buying an AccuquiltGo and now most likely will not. Might be a positive for their competitors!