I have friend who has been an AQ vendor from the beginning. The original vendors agreement was not to discount. However, AQ didn't really hold up their end of the agreement once they allowed vendors like JoAnn's to sell the items at discount prices. Sometimes large retailers were selling AQ products at the same price that it cost the independent vendor to purchase them. As a result some of the independent vendors have dropped AQ. It will be interesting to see where the story goes next. I doubt that AQ has the power to control pricing at Nancy's or JoAnn's unless they pull their products from those places. I don't see that happening, there is to much competition from other cutting systems.