The thing is that these companies are going to make a profit so even if the sell low it shouldn't matter. It just means less profit in thier profit, Accuquilt still got their money from them. Places like Shopper Rule probably buy large quanties so it gives them a better discount and allows them to pass it on to us. We have a fabric store here that sells thiers at a discount, I wonder if they are going up. So glad I bought the Brother Cut n Scan and have enough dies for what I need. I don't like companies who put a monopoly on products, its not a fair practice even though its legal. They are only hurting their selves when consumers find out what they are doing.