If you were to assume that each of these strips was 1/2 of a Jelly roll width as it appears that some of the strips are about an inch or so wide. 2000 strips would equal 50 jelly rolls ( 40 strips per roll) divide that in half as the strips are half size, this would be the equivalent of about 25 jelly rolls, so that is not really a bad price especially in Canada. Or is my math totally off???