I don't know the brand. It's thin sticks that go into a red holder. I got it at Joann's. There is a collection of different colors and an equal number of white sticks to the number of colored ones.
The fabrics are cotton pink, gold and green, one fabric of each color. The light blue chalk came out except where I stitched over it. I had to redo my lines as the instructions weren't clear. All the extra lines came out. The only ones remaining are under the stitching.
After it air dried, the lines are much fainter. I can see them, but I know where to look.
I'll try some SOS (Smoke odor and stain) and some color safe bleach on a test of the fabrics, before I try it on the needle roll. It came out of the green completely. It's really only visible on the gold and pink fabrics.