How do I convince "them" to buy retro?
We have several "retro" machines, mostly late 70's-early 80's store brand machines (JC Penney, Sears, etc.) in the store where I work to sell. They're usually metal machines with nylon gears, ZZ machines who are whisper quiet but they won't embroider your name into your underwear for summer camp via telepathy. (sarcasm abounds) A lot of the sewers/quilters in my area believe the more you spend, the better it is and more features are also better, even if you'll never use them or learn to use them. This means I need to convince customers that they don't need the embroidery package to learn to sew and that a $40-80 machine with dials and not buttons/needle-down features are still viable options for adults, not just 9 y/o's as first sewing machines. What do you say to convince folks to give these machines a chance?