I bought my Juki 2010 sewing machine, my Juki MO-735 serger and my Brother PE-770 embroidery machine by ordering online from Sewing Machines Plus. I also ordered my Janome 7700, my Janome CPX 900 coverstitch machine and my Brother PQ1500s online from Allbrands. Both places were excellent, good customer service, my orders arrived quickly and were packed really well. Both of them are dealers, they just happen to sell many machines online, however, I do know that some machines are sold only in their stores but I think that has to do with their agreements with Janome, for example. But, the machines I purchased are exactly the same as if I had walked in a bought one. All excellent quality. My online machine buying experiences have all been good and each machine I got a better deal than if I had gone to a local dealer.