The fabric that is bought by JAF and Walmart are called "seconds". JAF has almost doubled their price on their "Kona cotton" so I look for sales at Hancock of Paducah when I buy Kona cotton. The quality and the color comparison is so stunning when compared to the Lona cotton fabric at JAF. The black is deeper and richer. I was shocked so I don't buy my Kona from JAF any longer. There happens to be a 20% sale on at Hancock of Paducah. Moda Bella is also suppose to be a high quality solid but I have never used it. We as woman have various opinions so nothing is going to be the BEST. Both lines are high quality solid fabrics.