Along those same lines...bought a ream of copy paper at WalMart. I thought it looked smaller but couldn't put my finger on it. It was still $2.50, as always the best price around. When I got home I realized why it looked smaller. It was smaller. By 20%. A huge difference. The last time I bought it, it was 500 sheets for $2.50. Now 400 sheets for $2.50. Also noticed all the ice cream containers are not 1.5 quarts instead of 1.75. Remember when they were 2.0 quarts or half-gallon containers?