Yeah I've been in there shop before. After I picked my jaw up off the floor I went elsewhere and found the same fabric much cheaper. They are very proud of there fabric. Keep looking.
Over the Rainbow Quilt Shop on Camano Island in Washington is very reasonable and they have over 12,000 bolts of fabric.
I was recently there and the only reason I had to pick my jaw up off the floor was seeing so much fabric in 1 place. It was awesome.