I shop everywhere there's fabric. I'm looking for quality (won't compromise) with good prices. JoAnns has come a long way with the quality of their Keepsake brand and their Quilters Quality brand. They carry designers, Susan Winglet, Tim Holtz, Debbie Mumm, and others. Yes you can still find inferior fabric but I also think that's with any brand. I've been collecting Kaffe Fassett fabrics for some time now and I wouldn't use his shot cotton if they paid me.