I'm in the camp with those who think of items that need to be replaced like rotary blades, pins and thread etc. but I also like the idea of some specialty items like the ergonomic rotary cutter that I wish I had, or the block lock ruler or maybe some of those unique Fons & Porter rulers like the ones for half and quarter square triangles. I'm one of those who can't really afford every new gadget I see but would certainly cough up a buck to try to win one (even though I don't win things very often).